Meet The Speakers
Senior Marketing Manager, Brand & Communications, Yellow
Erin Williamson is a brand-led marketer with 15 years’ experience in both agency and client side roles across automotive, banking, retail, wagering and pharmaceuticals. In that time, she’s done the rounds, from early days in CRM, DM, events and loyalty to a character-building turn as a can-do agency suit. Four years ago, Erin joined Sensis, Australia’s largest marketing services company. As the head of brand, Erin’s mission is to reignite Yellow as the #1 destination for Australians to find, choose and connect with businesses to get the job done. In her spare time, she tells her two dogs to get off the couch while aimlessly flicking through shows she won’t watch on Netflix.
Community Consultant, Quiip
Lauren Piro Community Consultant, Quiip Lauren is a Community Consultant with online community and social media management global leaders, Quiip. With over eight years as a community professional, and many more before that as an active participant, Lauren is a passionate advocate for the power of human connection online. With a breadth of experience spanning commercial, government and non-profit enterprise, she specialises in working with high-risk communities.
Shortlisted for Social Media Community Manager of the Year in 2017, Lauren has led projects with beyondblue, Movember, NSW Health, ReachOut and Redkite.
Born and raised in Adelaide, Lauren enjoys the flexibility of a distributed team structure and regularly seizes the opportunity to take her laptop to far-flung places.
Head of Social, KWP!
Studying a Bachelor of Psychology Honors before a love of social media and human behaviour lead her to complete a Bachelor in Business Marketing. Jessie conceptualised her own online publication which gained a popular following and outreach. Working as an influencer with a growing audience, Jessie has immersed herself in the industry including collaborations with respected Australia brands, guest blogging, freelance writing and managing social media accounts. From this experience, Jessie has gained a reputable name across Adelaide’s social media network as an influencer and content creator. Snapped up by KWP, while still studying, for her invaluable practical knowledge about the industry, her obsessive, slightly unhealthy enthusiasm towards all she undertakes has shaped her to become a versatile strategist and content creator specialising in influencer programs.
Content Creator, Beer Boys Adelaide
Growing up in an advertising household and having a degree in Communication and Media management from UniSA, Thomas took the opportunity to study Digital Marketing and Social Media at Michigan State University. He has a rich understanding of the current Australian media landscape where he has worked closely across multiple industries including tourism, media, cinema and he is currently a content creator for @beerboysadl which has a strong following and broad reach.
Specialising in Social and Digital Media, he has applied his knowledge of alcohol and product marketing through @beerboysadl, which has given him the opportunity to work with local and international brands like Coopers, Coors and Blue Moon Brewery, to expand their social media market share through strategy and influence. With a passion for innovation in Australian marketing and media communications, Thomas is intrigued by the evolution of digital platforms. He is currently furthering his knowledge of inbound marketing and digital strategy at Kwasi.
Digital Campaigns Officer, RSPCA SA
As Digital Campaigns Officer for RSPCA South Australia, Sophia Hynes-Bishop develops and implements marketing strategies for all aspects of the organisation. When she’s not busy working of fundraising campaigns, adoptions, advocacy issues or welfare concerns Sophia is busy finding the purrfect cat meme or writing pawsome puns.
Senior Manager, Public Relations and Content at the South Australian Tourism Commission
Hailing from the sunny shores of California, Alison arrived in Australia in 2005 to embark on a career in fashion design. Realising her childhood dream was not meant to be, she quickly found her true professional calling in public relations.
Alison joined the South Australian Tourism Commission (SATC) in February 2016 and is responsible for the destination public relations and content functions for the SATC globally. Prior to joining the SATC, Alison led the communications strategy for the iconic South Australian institution, Zoos South Australia, which operates Adelaide and Monarto Zoos.
As a senior communications practitioner, Alison is dedicated to enhancing stakeholder relationships through delivering dynamic and targeted communication strategies across a variety of communication channels.
Senior Associate, NDA Law
Paul is a Senior Associate at Wallmans Lawyers. One of Adelaide’s leading experts in social media and privacy law, his work focuses on intellectual property and technology, with an interest in social media and online law, commercialisation of new technologies, and dispute resolution.
Paul is the chairperson of radio station Fresh 92.7, managing director of an innovative web-based ticketing company, teaches the undergraduate Intellectual Property Law course at Flinders University, and mentors both university and school students. He often presents and writes papers on the intersection of technology and the law, and recent trends in the Australian legal system. He is a regular guest on a number of radio programs.
In 2013, Paul was named the Young Lawyer of the Year, recognising his professional excellence and contributions to the legal profession and the community at large. In 2015, Paul won the national Lawyers’ Weekly 30 Under 30 Awards in the area of Intellectual Property Law, and was listed by Doyle’s Guide as a recommended Technology Media and Telecommunications Lawyer and Intellectual Property lawyer. In 2016 and 2017, Best Lawyers recognised Paul as a leading Commercial Law practitioner.
CEO and Founder, She Shopped
Lucy is the founder and CEO of She Shopped – one of Australia’s leading media agencies working with clients including Australia Post, LG and Woolworths. Storytelling though video is Lucy’s core skill, she understands the dynamics between data, influence and branded content. Now in her sixth year in business, Lucy continues to evolve in the digital space, executing her scale strategy, achieving a 44% revenue growth in the past year.
Social Media and Content Manager, SATC
Georgina Woskett is the social media and content manager for the South Australian Tourism Commission. Originally from Victoria, Georgie re-located to South Australia soon after she travelled through many of South Australia’s regions for a travel blog she had at the time.
After working on the ‘influencer’ side for a quick 18 months Georgie was keen to work on the South Australia social channels because of her passion for SA, travel and content. Two years later she and her team have grown South Australia’s channels to be the fastest growing and most engaged out of all of Australia’s states and territories. Her passion is working with content creators and she has the privilege of collaborating with some of the largest on Instagram to some of South Australia’s most talented, yet undiscovered photographers.
Jenny Hassam is the CEO of Rhetoric PR, an award-winning PR Agency with a national footprint and a client back catalogue including Bow Wow Meow, Pregnancy, Babies and Children’s Expo and Kitchen Warehouse.
She has fifteen years’ experience in strategic marketing, communications, stakeholder relations and PR built in London, Europe, USA and Australian markets.
Since moving to Adelaide, Australia she has worked in senior communications and Director roles for some of the biggest organisations in Australia including BAE Systems, Australian Red Cross and Professional Public Relations. She has served as a Board Member at Eddie Rice Camps and the ADMA.
She is an accredited and Professional Member of the PR Institute of Australia, has a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BSc (hons) from the University of Southampton in the UK.
Marketing Manager, Le Cordon Bleu Australia
Alexis is a pure advertising and marketing professional with experience in agencies and big-brand corporate marketing teams. “I grew up in my family printing business right around the time the internet was getting big and desktop publishing was in it’s golden age. I spent my summers making print ads for clients. Knowing what works in marketing and what doesn’t is baked into my DNA”.
After a career in London Alexis moved to Australia and has since helped some of Australia’s biggest brands optimise their digital sales & marketing strategies including SeaLink Travel Group, Le Cordon Bleu and Bunnings.
Specialising in the hospitality, tourism and education sectors, Alexis is currently working with the international brand Le Cordon Bleu to extend their leadership in the education sector through expansion of their world famous culinary schools and new online-learning programmes.
Ready to learn from the best?
Social Media Day Adelaide
20 July 2018
Allan Scott Auditorium, University of South Australia