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Masterclass: Facebook Advertising
July 19, 2018 @ 10:00 am - 4:00 pm$150
As the social media space is ever evolving, algorithms always changing and new features constantly rolling out, having a Facebook Advertising budget is key to implementing a social media strategy.
This interactive masterclass will help you understand the ins and out of the Facebook Advertising platform. We will review how to stay organized, on budget and look at the various ad types that can help support your organisational goals and objectives.
• To develop a Facebook Advertising budget on behalf of your organisation
• Understand how to best organise their Facebook Advertising Campaigns
• Understand how to utilize various ads based on organizational KPIs
• Review Facebook Advertising reporting
This masterclass is suited for:
• Social Media Managers and/or Coordinators
• Digital Marketing Managers and/or Coordinators
• Small – Medium Size Business Owners (who implement their own social media strategy)
• Freelancers and Consultants
Attendees must have the following to attend:
• Their own computer
• Facebook Page Admin Access
• Facebook Advertising Account Admin Access
• An understanding of social media for business use
Not required, but encouraged:
• Details around primary and secondary target audiences (gender, age, location, interests, etc)
• Upcoming campaign details
• Images and/or video assets available to build ads
• Email newsletter list (your email subscribers must be opted-in to receiving marketing from your organisation)